In 1772 Carl Hamburg was the first explorer to recognize that the leaves of Rooibos (Aspalathus linearis) made a good tea drink. The indigenous inhabitants of the Cederberg area introduced him to the tea. In 1904 Benjamin Ginsberg, a Russian immigrant whose family were involved for centuries in the European tea industries realized the marketing potential and began trading in Rooibos tea. In 1930 dr P le Fras Nortier, a medical physician and naturalist realized the value of Rooibos as an agricultural product inspiring and encouraging farmers to cultivate the plant. In 1996 Dr Frans van der Westhuizen founder of King's Products (Pty) Ltd became the first privately owned screening and pasteurizing company for Rooibos tea following extensive research, then Klipfontein became the first ever producer of Organic Rooibos Tea.